VoyageSTL Community Highlights
Matt Lundergan Matt Lundergan

VoyageSTL Community Highlights

Our founder, Matt Lundergan, sat down with VoyageSTL for an in-depth interview covering his entrepreneurial journey — from replacing window screens as a teenager to partnering with multi-million dollar companies through his marketing agency. Get a behind-the-scenes look at the path that shaped White Pine Digital Consulting.

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Your Brand Is Not Your Logo
Small Business Branding, Company Branding Matt Lundergan Small Business Branding, Company Branding Matt Lundergan

Your Brand Is Not Your Logo

Your brand is not your logo.

It’s not your colors.
It’s not your tagline.
It’s not the font you picked after staring the text for 2 hours.

Your brand is how you make people feel when they work with you. The way you show up—not just what you show.

At White Pine Digital, we believe branding isn’t just design.
It’s your reputation in motion.

Yes, we’ll help you build a killer visual identity.
But more importantly—we’ll help you build trust.

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Understanding the Power of SEO
SEO, Search Engine Optimization Matt Lundergan SEO, Search Engine Optimization Matt Lundergan

Understanding the Power of SEO

In the digital age, when people need a product or service, they often start by searching online. If you’re a business owner in a competitive industry showing up on the first page of search results is critical. That’s where Search Engine Optimization (SEO) comes in.

SEO is not just about optimizing your website with keywords; it’s about making sure your business can be found when potential customers search for the services you offer.

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